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What Does Cruelty Free Mean In Cosmetics?

The cosmetics industry is host to not only a variety of products, styles and companies, but also a vast range of quality and production standards and ethical practices. In recent years, it has become more and more common to see ‘cruelty-free’ popularised across a variety of industries.

What does ‘cruelty-free’ really mean and what role does it play in the production of cosmetics?  

Cruelty-free in the beauty industry refers to products (goods or services) that have not been tested on animals at any stage of development or production. This is often confused with vegan cosmetics, which is where a product is manufactured with no traces of animal-derived ingredients.  

Vegan and cruelty-free production choices are two different things and a product can be one or the other, or both! 

 Unsure if a product is cruelty-free? How can you tell? 

If a cosmetics product is cruelty-free it is likely to be clearly listed on the product packaging, on the company’s website and across a variety of its advertising and media platforms. 

To be certain, you can check if the company is listed on the Cruelty-Free PETA Beauty Without Bunnies Database. Give The Quick Flick a search! There are also a bunch of apps available to assist you in becoming a more conscientious consumer. These include Think Dirty, Skin Deep and Bunny Free.  

Here at The Quick Flick, we have made it our mission to do good by the environment and by our team, company and customers, in creating products that bring no harm to you, your environment and all that it hosts. All our products are cruelty-free, vegan and PETA approved – your left and right eyeliner wings matching is not the only Quick Flick guarantee we deliver. 

And whilst 2020 has been particularly chaotic, we have seen some positive change emerge from it tooThis has included the implementation of an Australia-wide ban on the use of data provided from cosmetic animal testing as evidence of products meeting Australian safety standards. This legislation effectively prevents Australian made or imported cosmetics using results obtained from animal testing and instead pushes for the use of different sources of data.  

 Why bother with cruelty-free products?  

We believe that it is everyone’s responsibility to shop ethically and to be considerate of what is happening in the labs that make ingredients of the products we use daily. Whilst we are seeing more and more cruelty-free products; we still have a long way to go as an industry and as customers.  

As a company, we strongly believe in the importance of cruelty-free practices, and take great care in our internal ethics, as producers and sellers of cosmetics products.  

As individuals, we aim to make more conscious, informed choices and encourage all our Quick Flick customers to follow our example and share in our vision, mission and passion.  

If you are looking to get more involved and informed, we recommend checking out some of these great organisations and petitions below... 


Tell animal testing to flick off and make the switch to cruelty-free cosmetics today!

scientist holding small rabbit